Robert Trosten on Three Best Ways to Kick-start Your Small Business
Robert Trosten

Robert Trosten on Three Best Ways to Kick-start Your Small Business

If you are planning to kick-start your small business or startup, you are looking for some expert advice. These days, you will find numerous online resources, books, and webinars to help you gain ideas on starting your small venture.

According to an article published on, you will find no one formula to start your small business. When you set up your company, it is a learn-as-you-go experience. Here are some of the best ways to start your small business:

1. Robert Trosten recommends focusing on a solution

Instead of thinking about what product to sell, focus on what problems it would solve to make customers’ lives easier. It is not simple to build a huge consumer base when your small business is trying to solve a problem and therefore, your startup venture must carve out a niche in a specific industry.

For instance, if you are selling beauty products for women, you do not so, just out of passion, also to solve problems of women like wrinkles and dark circles. This is where your anti-aging skin products come into play. Therefore, understand why you would like to start a business in the first place. It will help you launch the right products and solve customers’ problems.

2. Keep watch on the costs

When you start a business, costs are involved and you need to keep a watch on the same. The common business expenditures include building rent, inventory costs, overhead, marketing expenses, staff salary, and things like that. Robert Trosten says that you need to leave room for unanticipated business expenses and prepare for the same so that you do not have a dearth of funds when the bills start rolling in.

You need to factor in your personal costs too, including your food, rent, grocery, eating out, movie tickets, vacation costs, etc. You will need to curtail some of these costs to a certain extent during a lean business period. Prioritize which expenses to pay and what to postpone. These include amusement and recreational expenses. Once you know your incomes and expenses; create a budget for your business. You can take a small business loan that you can afford to repay.

3. Robert Trosten motivates you to earn while you grow your business

Robert Trosten
Robert Trosten

Even if you start a small business, it does not mean you quit your current employment. Building your startup takes time; grow your business in stages and step-by-step, transitioning from a company’s staff to an entrepreneur.

Once you have a steady flow of revenue from your small business, you can quit your job, but ensure that your business has a loyal customer base and steady sales. You can keep your job if you feel like and manage your business during off-hours or hire a manager to operate your startup. Once you have a solid influx of cash from your startup, you can assume full entrepreneurship. Many small business owners have tried this strategy and succeeded and so can you.


Keep these tips in mind when starting your small business. You need to believe in what you do and sell products that solve buyers’ problems.